Haier Horizon Collection Refrigerator Launch
For the launch of Haier’s Horizon Collection Refrigerator, we created an interactive LED screen presentation that brought the product launch to life through audience participation. Using QR code technology and mobile scanning, guests were able to interact directly with the LED screen, creating a connected and engaging launch experience. The project combines digital content, interactive technology, and large-scale visual presentation to create a modern product reveal that goes beyond a traditional stage presentation.